Articles on: Data & Reporting

Why is the viewer location showing another country or inaccurate?

Standard location on Mindstamp is done by using the viewer's IP address to approximate where they are located.

The user's IP address will depend on many factors, including their internet service provider, device, location, and personal settings.

Often, a user's internet traffic will be routed through another location before reaching Mindstamp. You may have a user in New York who has internet traffic routed through Ashburn, Virginia (the highest amount of traffic in the world) and therefore has an IP address based in Virginia.

This can also differ country by country.

Bottom line: Using the IP address is a rough estimate and can often be wrong. If you need exact location, you can use the Collect Precise Location feature to explicitly request the viewer share their location.

Updated on: 03/01/2024

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