Articles on: Data & Reporting

How is furthest point different than last point?

Furthest Point represents the furthest point that the viewer reached throughout their entire viewing experience.

Last point represents the point they were at when their experience ended.

Most of the time, these are the same!

If a viewer watched from 0:00 to 0:30 and then clicked a button to open a link and end their experience, both furthest point and last point would be 0:30.

However, consider the scenario where a viewer watched from 0:00 to 0:30, and then clicks a button that changes the time back to 0:10, where they then exit the browser to end their experience.

In this case, furthest point would still be 0:30, since that is the furthest they reached. However, last point will be 0:10, since that is where they were within the video when the experience ended.

For more definitions, please see the exported fields guide.

Updated on: 09/02/2024

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